To drive home the message, AT&T brought a virtual reality simulator to the Memorial Health System, Belpre Medical Campus. Employees and visitors could experience firsthand how dangerous it is to take their eyes off the road and glance at a phone.
“Driver distraction has been proven to be a significant cause of car crashes, many causing serious injury or death. Programs like this are essential to raise awareness about the importance of driving distraction-free,” said David White, Washington County Commissioner. “We encourage all drivers to make the commitment toward safer and distraction-free driving.”
“Using a smartphone while driving can be deadly – for drivers, their passengers, and for everyone on the road,” said BJ Smith, AT&T external affairs director. “A post, a selfie, a text, a scroll, an email while driving – one look is all it takes. This new simulation shows the real consequences of looking at your phone while driving, and together with Memorial Health System we want to remind drivers to keep their eyes on the road, not on their phone. It can wait.”
“Memorial Health System is pleased to work with AT&T to encourage all drivers to put down their phones and focus on the road,” said Jennifer Offenberger, Director of Marketing and PR for the health system. “Technology can be and is a wonderful thing when used appropriately and safely. Together with AT&T and their It Can Wait campaign we hope to encourage responsible driving habits and smartphone use for the safety of the bright minds of this and future generations.”
People can also use Google Cardboard and their own smartphone to experience the simulation at home. To learn more, visit ItCanWait.com/VR.
It Can Wait is a national movement urging drivers to keep their eyes on the road, not on their phones. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
To learn more, visit ItCanWait.com.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.
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